ServicesBrand & Communication

Personal Branding

I help independent professionals and people with several lines of work explain what connects their experience, what they want to be known for, and when someone might want to work with them.

When this helps

If this sounds familiar

  • Your online presence undersells your experience.

  • You are moving into a new professional chapter.

  • You want a clearer connection between your interests and work.

Below the surface

What it can include

  • Professional positioning
  • Audience definition
  • Personal narrative
  • Bios and profile messaging
  • Editorial direction
  • Personal website direction
The route

How it usually works

  1. Start from what you already do well.

  2. Find the thread across your work and interests.

  3. Write it in your own voice.

  4. Place it where the right people will look.

In more detail

When a job title tells only part of the story

You may have professional experience, independent projects, and ideas you want to write about. The connection can be obvious to you and hard for someone else to see from a list of roles. We find the projects and examples that make it easier to understand what you bring to the work.

In more detail, continued

How we find the words

I ask about the work you want more of, the problems people bring to you, and the conversations you want to be part of. We use examples from your own experience to build a story you can tell in language you’d use yourself.

In more detail, continued

What you get

Depending on the project, you can leave with a short professional bio, an About page, or an introduction you can say out loud. We can also decide which projects belong on your portfolio and which themes give you something worth returning to in your writing.

Does this sound like the situation you are in?

Services

Other ways forward