ServicesWebsites & Campaigns
Paid Advertising
I work on Google Ads and Meta Ads campaigns, from account audits and new launches to ongoing optimization. We agree on what you want people to do after seeing the ad, such as calling, requesting a quote, or sending an inquiry.
If this sounds familiar
You need to launch a paid campaign.
Your ads and landing pages are telling different stories.
You need a more focused approach to campaign improvement.
What it can include
How it usually works
Clarify the offer and the audience.
Align creative, copy, and landing page.
Launch with a clear measure.
Improve from what the campaign shows.
Seen in practice
Teppichreinigung Ghelichkhani
I connected paid campaigns for a Darmstadt carpet care business with a site that shows what the workshop can clean and restore.
- Imagery to come
Galaxyway Towing
I handled paid campaign setup, targeting, copy, conversion tracking, and ongoing optimization for a Greater Toronto Area towing and roadside assistance business.
Where we can start
- Audit an existing account. I review targeting, ad copy, landing pages, and conversion tracking, then give you a prioritized list of changes.
- Launch a campaign. I set up the campaign, write the ads, and check whether the page and tracking support the action we’re asking people to take.
- Improve a campaign over time. I review the results, report on the actions we agreed to measure, and adjust searches, targeting, messages, or spend where the data supports a change.
What I pay attention to
For Google Ads, I look at whether the searches triggering your ads match the service and where you can actually provide it. For Meta Ads, I look at what the audience responds to in the message and creative. In both cases I check what happens after the click. A person looking for a tow needs to know you serve their area and be able to call quickly.
Does this sound like the situation you are in?
Services
Other ways forward
Research & DirectionResearch & InsightsCustomer and market research for your next decision.
Research & DirectionMarketing StrategyChoose who to reach, what to offer, and where to focus.
Research & DirectionInternational MarketingAdapt your offer and message for new markets.
Brand & CommunicationBrandingDefine what your business stands for, how it sounds, and how it looks.
Brand & CommunicationPersonal BrandingFind the thread in your work and tell your story.
Brand & CommunicationMessaging & CopywritingClear copy for websites, landing pages, and campaigns.
Websites & CampaignsWebsite DesignDesign, copy, and development for your website.
