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I’m Ebrahim Mikhchin.

I’m curious about how people see things, and how that changes across cultures. I help businesses understand their customers and find the words for what they offer.

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Along the shoreline

A few things I keep noticing

  • Water, boats, and the creatures that live along a shoreline.

  • How a message changes when it crosses a language or a culture.

  • The space between research, strategy, and the words that carry them.

Some things only make sense below the surface.

Selected work

Projects I’ve worked on

All work
Services

What I know how to do

My work spans market research, marketing strategy, branding, copywriting, and paid advertising. I’m especially interested in what changes when an offer has to make sense to people in a new market.

Research & Direction

Brand & Communication

Websites & Campaigns

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Writing

Notes from the landing.

All writing
About

How I approach the work

I start by paying attention to what people say, what they do, and where the two drift apart. Then I look for the decision that observation can help us make.

More about me

There is room on the landing.

If something on your horizon needs a clearer picture, I would be glad to hear about it.

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Services

Ways I can help