About

About Ebrahim Mikhchin

I’m interested in people, the way they think, and what shapes how they see the world.

I notice how the words we choose change what people hear, especially across cultures.

That curiosity shapes my work in research, branding, and marketing.

My work

Totemian

I work on branding, strategy, and copy for Totemian, a Metro Vancouver advertising network that serves local venues and advertisers.

Eyrmed

At Eyrmed, I work on research, product, branding, and copy for software that helps doctors and receptionists run clinics.

Eyrmed’s Persian homepage with a glass illustration of a clinic device beside the product headline.

Premier End

I founded Premier End, a Persian-language football project about the Premier League, its clubs, and their fans.

How I work

Ask what people notice, how they choose, and what gets in their way.
Use research to make decisions, write the message, and see how people respond.
When work crosses borders, pay attention to local language, habits, and what earns trust.

Away from the desk

I learned to swim one summer and started watching the ducks, geese, and swans along the shore. They inspired the birds and boats on this site.

Let’s talk

Tell me what you’re working on. I’m always happy to hear about a good spot by the water, too.

Start a conversation

Services

Ways I can help