Making the next step in a clinic easier to see
I used familiar clinic workflows to explain Eyrmed’s software in Persian, from scheduling an appointment to following up after a visit.
My roleResearch, branding, and copywriting
A patient visit sets several things in motion. An appointment changes, a note needs a doctor’s review, a test result arrives, or someone has to make sure a patient gets followed up. Eyrmed is clinic management software that brings those tasks together. The people reading its site already know what those moments feel like.
I used those everyday tasks to decide what the Persian homepage should explain first. A note is waiting for a doctor’s approval. A follow-up needs an owner. A change to the schedule affects someone else’s work. That gives the reader a way to see what the software would do in their own day. The Persian copy uses the language of the clinic, and the glass illustrations give the product a visual identity across pages.
Knowing who reviews a note gives the illustration a specific moment to show and the copy a natural route into the feature.
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