Giving each business a clear place to start
I helped CrossNexa organize its German-language offer around what a business owner needs to do next, from getting found locally to exploring a new market.
My roleBranding, marketing strategy, and international marketing
CrossNexa works with small and mid-sized businesses in Germany. One owner may want to get found locally. Another may need a better website, help with recurring work, or a plan for testing a new market. The agency’s range gives it several ways to help. The site has to make it easy for each visitor to find theirs.
I helped frame the German-language service pages around decisions business owners recognize, such as whether to invest in visibility, improve the path from a website visit to an inquiry, or test demand somewhere new. Each page gives the reader a next step that fits the decision they came to make.
CrossNexa also gave me a way to apply my interest in how an offer changes across markets. A business entering a new country has to work out what its audience calls the problem, what examples will make sense locally, and what a first conversation should cover.
More projects
All work
Totemian
I helped a Metro Vancouver advertising network explain what it offers to advertisers, venue hosts, and media agencies.
Eyrmed
I used familiar clinic workflows to explain Eyrmed’s software in Persian, from scheduling an appointment to following up after a visit.
Teppichreinigung Ghelichkhani
I connected paid campaigns for a Darmstadt carpet care business with a site that shows what the workshop can clean and restore.
