ServicesResearch & Direction
International Marketing
A product can solve the same problem in two countries and still be bought for different reasons. I help you understand how people buy in a new market and decide what to adapt before you launch.
If this sounds familiar
Your business is exploring another market.
Your existing message does not translate well.
You need to understand a different cultural context.
What it can include
How it usually works
Understand the new context before rewriting.
Decide what must stay recognizable.
Adapt the expression, examples, and channels.
Test the message with people from that context.
What changes when you enter a new market
Buyers may use different words for the category, compare your offer with different alternatives, or expect different proof before they’ll get in touch. Those details can change how you explain the offer, which examples you use, and what you ask people to do next.
How we decide what to adapt
I look at the category in your target market, how competitors explain their offers, and what local buyers need to make a decision. Then we decide which parts of your positioning should carry across and where the wording, examples, website structure, or channels need to change.
What you get
You get a direction for the target market that your copy, design, sales, and advertising teams can work from. Depending on the scope, it can include an audience profile, messaging guidance, a list of pages and materials to adapt, and a rollout plan with questions to test locally.
Does this sound like the situation you are in?
Services
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