ServicesBrand & Communication
Messaging & Copywriting
I write website pages, landing pages, and campaign copy that help people understand what you offer, whether it fits their situation, and what to do next.
If this sounds familiar
People are not understanding your value quickly enough.
You need copy for a website, launch, or email campaign.
Your message needs a clearer voice and structure.
What it can include
How it usually works
Understand the offer and the reader.
Decide what must be understood first.
Write, structure, and cut.
Test the interpretation, then revise.
Seen in practice
Totemian
I helped a Metro Vancouver advertising network explain what it offers to advertisers, venue hosts, and media agencies.
Eyrmed
I used familiar clinic workflows to explain Eyrmed’s software in Persian, from scheduling an appointment to following up after a visit.
Bamajan
I designed the user experience and customer journey and wrote the Persian website copy for a service that helps people abroad coordinate everyday needs for family in Iran.
When your offer takes too long to explain
You know the product well enough to describe every feature. A reader arriving from a search or a referral has a smaller question. Can this help me? If they have to piece the answer together from several pages, I can help you decide what to explain first and what details will help them decide.
How I write for the reader
I start with what the reader knows, what they’re trying to do, and which examples or evidence would answer their questions. For website copy, I also look at the language they use to search and give each page a clear purpose. On Totemian’s site, the advertiser page explains where a campaign can run, while the venue-host page answers what will appear on the screen and what the host can approve.
What you get
You get finished copy for the pages or materials we agree on, including headlines, supporting text, and calls to action. I can write from an existing brief, edit a draft, or include a messaging guide so your team has language to reuse in a sales conversation or a future campaign.
Does this sound like the situation you are in?
See the work
Services
Other ways forward
Research & DirectionResearch & InsightsCustomer and market research for your next decision.
Research & DirectionMarketing StrategyChoose who to reach, what to offer, and where to focus.
Research & DirectionInternational MarketingAdapt your offer and message for new markets.
Brand & CommunicationBrandingDefine what your business stands for, how it sounds, and how it looks.
Brand & CommunicationPersonal BrandingFind the thread in your work and tell your story.
Websites & CampaignsWebsite DesignDesign, copy, and development for your website.
Websites & CampaignsPaid AdvertisingLaunch and improve campaigns on Google and Meta.
