Making a football show that sounds like us
I founded Premier End, a Persian-language football media project built around the Premier League and the way two friends talk about it.
My roleFounder
I founded Premier End as a Persian-language show about the Premier League. At its centre are two friends talking about football, with room for disagreement, a bit of banter, and time to get into what happened in a match.
A full episode gives us time to connect one result to a bigger story about a team or a matchweek. A short clip has to make sense on its own. It might carry one argument, a moment that surprised us, or a detail someone missed while watching. I’ve worked across those formats, from episode preparation and short-form edits to the artwork, thumbnails, and match graphics that people see before they press play.
Founding Premier End gave me a place to make editorial and brand decisions week after week. What deserves a full discussion? What’s strong enough to share on its own? How do we make a show people recognise while keeping the conversation natural?
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