Reaching people who need help now

I handled paid campaign setup, targeting, copy, conversion tracking, and ongoing optimization for a Greater Toronto Area towing and roadside assistance business.

My rolePaid advertising

Galaxyway Towing provides towing and roadside assistance across the Greater Toronto Area and York Region. A person searching from the side of the road needs a quick answer. Can someone help here, and how do I reach them? The site gives immediate requests a phone route and provides an online option for people who can schedule ahead.

I handled the paid advertising, from campaign setup and targeting to ad copy, conversion tracking, and ongoing optimization. In a business like towing, location and urgency give a click its meaning. Someone can be looking for exactly the right service and still be outside the area the business serves. I focused on where the ads appeared, what people needed to know before calling, and whether those calls could be tracked. Compare that with Ghelichkhani’s carpet care campaigns, where visitors have more time to review the work before making an inquiry.

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